#Magnetic name tags that hold full#
#Magnetic name tags that hold license#

This dial could also be used to track the phases of the moon. The 'Seafarers' had special dials-with blue, green, and yellow patterns-that showed the high and low tides. The 'Seafarer' and 'Auto-Graph' were chronographs produced by Heuer to be sold by Abercrombie & Fitch. In the early-1950s, Heuer produced watches for the American retailer Abercrombie & Fitch. Dial colors were white, black, or copper. As the highest development of Heuer's chronographs, these 'triple calendar' chronographs came in stainless steel and 14, 18, and 22 karat gold cases.

#Magnetic name tags that hold full#

In the mid-1940s, Heuer expanded its line of chronographs to include two- and three-register models and a three-register chronograph that had a full calendar function (day/date/month). All these Flieger chronographs had two-registers, with a capacity of 30 minutes.' The earlier version featured a hinged-back case and one pusher (for start/stop/reset) the later version had a snap-back case and added a second pusher (for time-in and time-out). Over the period from 1935 through the early 1940s, Heuer manufactured chronographs for pilots in the Luftwaffe, known as 'Flieger' (pilot) chronographs. The companion 'Hervue' was a clock that could run for eight days without being wound.

In 1933, Heuer introduced the 'Autavia', a dashboard timer used for automobiles and aviation (whence its name, from 'AUTos' and 'AVIAtion'). This model was soon followed by the 'Semikrograph', a stopwatch that offered 1/50 of a second timing, as well as a split-second function (which allows the user to determine the interval between two contestants or events). In 1916 Edward Heuer's son, Charles-Auguste, introduced the 'Mikrograph', the first stopwatch accurate to 1/100 of a second. The crown was at the 12 o'clock position, as these first wrist chronographs were adapted from pocket chronographs. Heuer introduced its first wrist chronograph in 1914. A top-mounted crown allows the user to set the time a button mounted in that crown operates the start/stop/reset functions of the 'duration of trip' counter. A small pair of hands mounted at the top of the dial (12 o'clock position) indicates the duration of the trip (up to 12 hours). Designed for use in automobiles and aircraft, two large hands mounted from the center pinion indicate the time of day, as on a traditional clock. In 1911, Heuer received a patent for the 'Time of Trip', the first dashboard chronograph. Įdouard Heuer patented his first chronograph in 1882 and in 1887 patented an 'oscillating pinion' still used by major watchmakers of mechanical chronographs. In 1860 Edouard Heuer founded Uhrenmanufaktur Heuer AG (English: Heuer Watchmaking Inc.) in St-Imier, Switzerland. Heuer triple-date chronograph (circa 1955) TAG Heuer Carrera automatic chronograph with tachymeter 1860 through 1880s TAG Heuer's slogan is 'Swiss Avant-Garde Since 1860'. TAG Heuer maintains a watchmaking workshop in Cornol, Switzerland, and a watchmaking factory in La Chaux-de-Fonds.

Jack Heuer, great-grandson of the founder, is the honorary chairman. TAG Heuer is based in La Chaux-de-Fonds, Switzerland, and is led by CEO Frédéric Arnault.

The name TAG Heuer combines the initials of 'Techniques d'Avant Garde' and the founder's surname. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland.

#Magnetic name tags that hold license#

ər/ TAG HOY-ər) is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name.